![]() That’s why I decided it’s time for me to find out whether the most popular raw denim care tips are myths or facts. The problem is that the new generation of denimheads end up making the same mistakes we did ten years ago because they’re getting the same poor advice. Sure, the stories have a certain entertainment value that gets more people interested in denim. jeans still come with the same list of wash recipes that they did a decade ago. Whenever CEOs of prominent denim brands tells us not to wash our jeans, we’re back to square one. Yet we keep seeing the same sensationalistic stories in mainstream media every time journalists have to talk about raw denim care. ![]() These days, we know that raw denim care tips like washing your jeans in the ocean or putting them in the freezer are gimmicky at best. jeans came with.ĭon’t wash your jeans” or “wear them for as long as possible and then wash them in the ocean,” I would tell my customers. ![]() With the sparse knowledge of the topic that I had at the time, I relied on what my co-workers told me as well as the wash instructions like those A.P.C. Soon, I was explaining to customers what selvedge was and how to wash raw denim.
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